Teh Botol Sosro

This is an Indonesian soft drink and it is really famous here, even Coca-cola cannot compete this soft drink in Indonesia. Actually there is nothing special about this beverage, it is just a sweetened jasmine tea in a bottle, that’s it. It was marketed first in 1969 at Senen area (market area), this soft drink initially just stay for only 1-2 weeks. At that time a bottle of coke is expensive and most of the people cannot afford it. Tehbotol or tea in a bottle (in English) offered a same packaging like coke and a colour looked like a coke with a cheaper price, thus most of the people chose this at that time.

To date, Coca-cola still cannot compete with this product and they have tried several time to produce a same product which is sweetened tea in a bottle, but still they cannot grab the market.

So, while you’re in Jakarta, you have to try Tehbotol with an ice cube or a cold Tehbotol, especially while eating Indonesian food. Die-die must try !!😉

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